Aveda

Creating print, packaging, digital, social and web copy for a top vegan beauty brand.

One of my first big clients as a contractor was Aveda. It was a really exciting project and one I think was a good match for me personally, as their tone felt almost ethereal to me which I loved writing. These products each had something unique about them and the ingredients were pure and exotic. It was just a fun writing project. In addition to digital, I wrote copy for in-store print pieces, so I did a lot of research and spoke with the employees in store about the products and had them walk me through the print materials already in store.