Samsung’s first TV show “Exposure”

8 photographers. 1 shot at the ultimate exposure. Exposure is a competition series where contestants compete for a photography gig that could change one of their lives forever.

In the role of Voice of Samsung Social, I was tasked to collaborate with Hulu to create social copy guidelines for the new TV show Exposure. After aligning on copy guidelines, I wrote all social content for the duration of the show that was posted across Samsung Mobile USA social channels, working with the Hulu team to secure approvals and align on content.