Writing + Directing for Samsung Live
Associate Creative Director: Samsung Live Video Commerce
Link: https://www.samsung.com/us/live/
In this role, I oversaw a team of creatives and owned the script development for Samsung’s weekly shoppable broadcast that went live on Samsung.com and social channels. I collaborated with Art Directors, Writers and Talent to adhere to Samsung tone of voice and style while also bringing new ideas and creative executions to the scripts to best show off Samsung’s newest mobile launches and offers.