Nike Women’s Marathon

Projects: Nike Women’s Marathon SF & DC

Location: San Francisco

To capture and propel the women’s running market, we created a race full of non-stop surprises at every turn.

As senior copywriter, I was responsible for overseeing all copy across the event. Strategic content played a powerful role at every touchpoint of the race. Our message of excitement and empowerment was translated across video, social, email, digital, mobile apps, print, exclusive product and onsite activations.

The Results: The Largest women’s running event in the world. $143 million raised for Leukemia & Lymphoma Society. 850k+ likes on Instagram across Nike channels. 60% growth since the first NWM.

Copywriter: Kady Sidlauskas

Digital Art Direction: Justin Clark

Senior Design + Production Lead: Linda Cota

Writing + Directing for Samsung Live

Endo Aesthetics