Endo Aesthetics

Project: HCP/Consumer Launch of QWO, the world’s first FDA-approved cellulite injectable.

Launching QWO for Endo Aesthetics was one cheeky challenge. A cellulite injectable had never really existed, so we were creating a whole new category and establishing a tone of voice for the consumer side and HCP side across digital, social, video, print and experiential.

Our upfront focus was HCPs and getting them to bring QWO into their practice. I worked with medical writers to create content for websites, emails, lookbooks, educational resources and videos, along with print collateral for events leading up to launch.